The Mercedes-Benz Logo: What’s Behind the 3-Pointed Star?

History of the Mercedes-Benz Logo

The vision of this automaker was set in motion all the way back in 1890, when Gottlieb Daimler founded the company that would later mature into Mercedes-Benz. Although the company was known as Daimler-Motoren-Gesellschaft, or DMG, when Wilhelm Maybach and Emil Jellinek took over the company in 1890, Daimler’s sons Paul and Adolf would be integral to the company for years to come.

As the two brothers Paul and Adolf reflected back on their heritage, they fondly remembered a postcard sent by their father in 1872. On this postcard, the location of their home was marked with a 3-pointed star. From that sentimental origin, the Mercedes-Benz 3-pointed star was born. In that same year, 1909, DMG acquired the logo and began marking all of their vehicles with the symbolic emblem.

Initially, the color of the Mercedes-Benz 3-pointed star was blue. In 1926, a laurel border was also added to the design. By 1934, the star was changed to the prolific silver Avon drivers know and love.

The Mercedes-Benz Logo Meaning

As described above, the Mercedes-Benz logo meaning is tied to the indelible dream of one man, which grew into a legacy of superior automotive design. Along with the charming tale of admiration the Daimler sons had for their father, Mercedes-Benz offers another inspiring message wrapped up in the Mercedes-Benz logo meaning.

Mercedes-Benz delivers another explanation for what makes their logo so unique. Each point on the Mercedes-Benz star refers to an environment — Land, Sea, or Air — which the Daimler brothers believed that their company would one day conquer. This drive for universal motorization is emblazoned within the legendary Mercedes-Benz 3-pointed star!

Mercedes-Benz AMG® Logo

At first, the Mercedes-Benz AMG® logo may appear to offer an indefinite amount of hidden meanings. While intricate and stunning, the Mercedes-Benz AMG® logo is hardly so cryptic:

• The right side of the Mercedes-Benz AMG® logo depicts a cam, valve, and valve spring, all of which are crucial engine components that demonstrate the passion for engineering and performance beholden to Mercedes-Benz.
• On the left side of the Mercedes-Benz AMG® icon, drivers will see an apple perched along a river. This depicts the coat of arms of the town of Affalterbach, Germany, where Mercedes-Benz AMG® headquarters are located.

Learn More About Mercedes-Benz with Mercedes-Benz of North Olmsted!

Now that you fully understand the lesson behind the Mercedes-Benz logo, you can don it with pride as you take on the North Olmsted streets with unprecedented style. Get to know the performance that the Mercedes-Benz emblem stands for with a test drive at Mercedes-Benz of North Olmsted. Contact us today with any questions, and be sure to explore our Mercedes-Benz AMG® inventory if you have a penchant for thrilling travels.